market research

Analyse Google Trends Search Data in R using {gtrendsR}

As much as Google is popular for searching information on the web, Google can also provide information (meta) about those searches. Google Search Insights can be extremely helpful in Marketing Analytics, Market Research, Understanding Customer Demands, Trends and so on. While usual Market Researches or someone interested in Google Search Information would go to Google Trends website, Being a programmer you can extract the same information programmatically to use in your Data Science Workflow or to set up an Automation.